🧠 TL;DR
PTCL1 is behavioral infrastructure for the agentic web.
It replaces SKU-based commerce with identity-driven, agent-executable routines.
Routines become the new SKU.Agents execute them. Creators monetize them. Users personalize them.
Discovery → consideration → decision → fulfillment → re-order / optimization → sharing
PTCL1 is not an app — it’s the substrate powering the Routine Economy.
🚀 Why Now
- Agents are exploding, but lack structured behavioral logic
- Creators are building stacks, but can’t monetize remix or usage
- Gen Z buys through identity, not ads
- No one owns the schema for behavior — yet
🧱 What PTCL1 Is
- A protocol that turns routines into programmable logic
- Modular, remixable, and executable across any surface
- Incentivized via attribution, powered by agents
🧠 Who It’s For
Stakeholder | What They Do With PTCL1 |
Creators | Publish and monetize routines |
Service providers | Publish and monetization know-how with scale |
Agents | Execute routines across services |
Users | Personalize routines to their identity/goals |
Developers | Build apps/interfaces on top of the protocol |
📖 Full Pitch Memo
THIS MEMO outlines the protocol architecture, GTM, economic model, and founder arc.
👤 Founder
Sally Bevan
- Founded Milray Park — scaled high-consideration creative services into an online platform
- 10+ years in personalization systems, UX, and digital commerce
“I built platforms that productized personal services — now I’m building the protocol that makes them composable, executable, and owned.”
📫 Contact
📧 sally@digmm.io
🔗 Book time with me HERE